![]() Most modern work – including the events and communications industry – involves the ability to see the context and the bigger picture and applying knowledge to ever-changing scenarios. This book shines a light on the importance of broad experience and lateral thinking, where you connect previous realisations – old knowledge – to new scenarios. So many dots in the world are not connected because the lines are fixed into boxes. But often an outsider will bring the innovation. The commercial world is very adamant on the notion that hyperspecialized experts drive innovation and growth. Range of mind, range of sources, range of interests, range of vision and understanding. ![]() ![]() This book encourages you to take off your blinders and learn from others, experimentalise, get off the beaten path and gain range. If you, on the other hand, wish to be an expert of something complex, an unkind environment dependent on human behaviour, you will have to diversify and seek knowledge and experiences in many different fields. David Epstein argues that this is true if you want to be an expert in a very kind, unchanging field. It is a common saying that if you practice something for more than 10,000 hours you will become an expert at it. “Range – How Generalists Triumph in a Specialized World” is a book written by David Epstein, which was shortlisted for the Business Book of the Year in 2019. ![]()
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